Direct mail invite and branding for the 2013 Destination Marketing Officer Conference in Charleston, South Carolina. This elite travel marketing conference is held in a different city every year, with the conference theme centered around the culture of that destination. Charleston is know for its exquisite magnolia blossoms. The invite is made from 2 layers of paper with the top layer cut and folded into a 3-dimensional magnolia. The back of the flower held the invite wording a logistical details.